Marketing & Promotion

Arraafah depends on a highly qualified team for promotion.

We exert the highest standards of technical knowledge and quality of service in delivering our medical messages to healthcare professionals (HCPs) to improve patient health care, and to embody our patient focus principles.

Our sales teams are listening to customers' needs and using the right resources to support the delivery of improved patient care.

Our sales and marketing employees, along with relevant third parties, must follow our Code of Practice for Promotion and Customer Interactions.

  •    Our Vision
  •    Our Mission

To become the number one pharmaceutical distributor in Yemen providing customers and patients with high quality medicines and implementing the most advanced and innovative management and marketing techniques.

To be the leader in pharmaceutical business in Yemen in providing high standards of service, products and reliability, as well as competitive prices to satisfy patients, HCPs, customers and authorities.